Anchor Tag

Anchor Tag

What is an Anchor Tag? The anchor <a> tag is an HTML and CSS code used to create a link to any web resource. Although the anchor <a> tag is most commonly used to connect with web pages and documents, it can also be used to link to a spot within the same web page or to a function, such as protocols (for creating an email to send) or scripts. With the introduction of HTML5, the anchor <a> tag is now always considered a hyperlink tag — even if doesn’t actually function as a hyperlink. In this latter case, when the anchor <a> tag isn’t used as a normal hyperlink, it is usually acting as a placeholder for a hyperlink. In previous versions of HTML, the anchor <a> tag could be used as both a hyperlink or a method for...

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Call to Action (CTA)

Call to Action (CTA)

What is a Call to Action (CTA)? The “call to action” or CTA has been a core requirement of effective marketing for nearly a century. For many copywriters and marketers, the call to action is what pulls together an article, email, advertisement, commercial, mailer or landing page. With the advent of online and digital marketing, the importance of the CTA has grown because marketers can now easily test the effectiveness of CTAs – as well as determine which types of CTAs work best for specific campaigns and products. Why CTAs are important Marketing calls to action are based on the sales adages of “always be closing” (ABC) and asking for the sale. CTAs get more people take the next step, whether it’s making a purchase, becoming a member, subscribing to a list or...

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Article Marketing

Article Marketing

What is Article Marketing? A subset of content marketing, article marketing is a type of marketing strategy that typically relies on publishing favorable or reputation-enhancing articles (or article snippets) about an organization, person, product, brand or event — on third-party websites. Article marketing campaigns are often launched with the following objectives: Gain wider recognition for the target organization, author, product, brand or event Develop the image or thought-leadership reputation of the target author or organization Gain search engine optimization (SEO) links and higher search engine rankings for the target’s website Generate direct or indirect traffic for the target’s website Traditional article marketing has been around...

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NoFrames Tag

NoFrames Tag

What is a NoFrames tag? The noframes tag is an HTML element that had been available for browsers and web bots that did not support frames. However, the noframes tag and the related frame and frameset elements are not recognized by HTML 5.0, because they can have an adverse effect on accessibility and usability. The primary use of the noframes tag was to provide a message or some alternative content for browsers that did not support the frames or frameset elements. Although the noframes element is not necessary, it is recommended practice for whenever a frameset or frame element is used for a web page. The following is an example of the noframes tag being used within the frameset element: <frameset cols=”25%,75%”> <frame...

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Hard Bounce

Hard Bounce

What is a Hard Bounce? In email marketing, bounces refer to emails that the recipient is unable to receive, which results in an error (also known as a “bounce”) message from the intended recipient’s email server. A hard bounce is a relatively permanent error, which means that repeated attempts to send the same email to the same email address will result in the same error message. Often, a hard bounce refers to domains or email addresses that do not exist. By contrast, a soft bounce refers to a temporary error. If that error is fixed, usually by the recipient, then the email may be able to get through in the future. Examples of soft bounces include full mailboxes, mailboxes that have not been setup (although the email address itself is...

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Content Farm

Content Farm

What is a Content Farm? Sometimes called a content mill, a content farm is a website (and business model) that generates high volumes of web content for the purpose of gaining revenue through search engine optimization (SEO). Content farms typically produce or collect articles, primarily on a topics that are popular among search engine users. However, content farms may also produce or include infographics, videos and other types of content. The primary critique of content farms and mills is that they produce low-quality or mediocre content that clutter the web and, most importantly, search engine results pages (SERPs) with spammy content. These results in a lower quality of user experience (UX) for search engine users, particularly if low-quality content farm...

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Article Directory

Article Directory

What is an Article Directory? The term “article directory” can be applied to a number of different websites and products, but among digital marketers, article directories typically refer to websites that gather, curate and manage various types of articles on select topics for the purpose of generating more traffic and advertising revenue. By generating or collecting content that can rank highly on search engine results for the target keyword queries, article directories hope to generate the mass volume of traffic that can generate significant advertising revenues. Some article directories also share a portion of the advertising revenue they generate with the authors of the content on their sites. Many respected publications, such as online newspapers...

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ARPAnet

ARPAnet

What is ARPAnet? ARPAnet is considered the first implementation of what we now know as the Internet. The ARPAnet name comes from the Advanced Research Projects Agency (ARPA), which was created in 1958 by President Dwight D. Eisenhower, to drive research into technology and science that would ensure the U.S. military’s leadership role in science and technology. One of the chief motivations for ARPA’s creation was the launch of the Soviet satellite, Sputnik. The Sputnik launch caught the U.S. defense and intelligence establishment completely by surprise and kicked off what would become known as the “space race” between the U.S. and USSR. But even though the space exploration element was its most prominent feature, the space race was actually...

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AWStats

AWStats

What is AWStats? Before the emergence of Google Analytics, many website owners and webmasters relied AWStats to monitor website traffic. In addition to being a useful tool for tracking website traffic, AWStats was an open source software that was available for all website owners. AWStats is a web analytics tool that reviews and examines the server log files of the monitored website. It also presents its tracked data with tables and charts that even non-technical users find handy. Website hosting servers typically maintain logs that record activities on the server. Log records could include hits, visitor IP addresses, referring URLs and all the website pages accessed by the visitor. Like other web analytics tools, AWStats takes the data recorded by the server logs...

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Xenu Link Sleuth

Xenu Link Sleuth

What is Xenu Link Sleuth? The Xenu Link Sleuth is a free and popular program used by many search engine optimization (SEO) specialists to crawl websites and check links. Although it has been promoted as a tool for finding broken links on a website, SEO experts actually use tools like the Xenu Link Sleuth to do more than just check for broken links. At its core, the Xenu Link Sleuth is a web bot. It crawls available files and pages on the website to which it is targeted. Its key purpose is to check the links, primarily by following each link to the page or file to which that link is pointing.  Along the way, it collects information about each page it crawls on the website and the server response codes that are received when a hyperlink is checked and followed....

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